Genesis League Goals
Overview
Genesis League Goals is a fast-paced strategy game that pits players against each other and employs NFTs, cryptocurrency, and the Hive blockchain. This game will feature players selected from the roster of the Major League Soccer Players Association. Players will immerse themselves in the game by acquiring NFT player cards representing their preferred MLSPA athletes, constructing teams, and participating in turn-based, one-on-one matches to earn rewards and elevate their standings on the leaderboards.
My Role
UX designer, I engaged actively in all phases of the project. These responsibilities encompassed initial user research, gathering feedback from feature releases, designing user flows and validating them through wireframes and prototypes, as well as overseeing the overall user experience quality. I maintained close collaboration with the UI designer, which I also oversee.
Product Manager, I led a scrum team comprising developers/engineers, database specialists, UI designers, and economy designers. I arranged the alignment of product priorities with overarching business objectives, feature release strategy, and held meetings with various leadership members to coordinate additional resource allocation throughout the organization.
Throughout this journey, I collaborated extensively with developers/engineers, economy designers, customer support, and the C-suite. This collaborative effort, enabled the team to effectively navigate through challenging scenarios and design sessions, ensuring the achievement of our business outcomes and goals.
Discover
Research, interviews, feedback, data collection, ideation, market analysis, initial scope, requirements documentation
Personas
Mike Smith
26 | Male | Hospitality
DESCRIPTION
MLS Fan – B2C, Individual sports fan / potential family that will act as a stand alone player(s).
A DAY IN THEIR LIFE
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Avid sports fan, especially MLS
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Excited, enthusiastic, supportive, caring, rowdy
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Have some expendable income they are willing to play with
PAIN POINTS
Web3
GenesisWeb
39 | Male | DeFi degen
DESCRIPTION
Crypto Whale – B2C & B2B, Individual or organization. High incomer earners or orgs with liquid capital. Extensive crypto background / history. Wealthy individuals most likely to invest in sports related projects than any other vertical.
A DAY IN THEIR LIFE
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I want to find new web3 projects to park investments in that will appreciate over time
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Smart, determined, organized, calculated, straight shooter, somewhat nomadic with their research/opinions
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Increase value of crypto positions
PAIN POINTS
Project too volatile, not enough earning potentials, growth too slow, poor support/not enough updates, poor tokenomics
John Koi
26 | Male | Business
DESCRIPTION
Fantasy Sports – B2C, Individual gambler / fantasy sports goer. 45% make more than $75k per year, 67% employed full time. Big emphasis on food delivery and sports bars, sports apperal, entertainment apps (snap, insta, etc). 51.5% are unmarried/single. 78% of fantasy sports players in NA are college educated.
A DAY IN THEIR LIFE
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I want a new software to play fantasy sports on / gamble on in which I can make money from fantasy sports
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Confident, reckless, habitual, greedy, determined
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73% of fantasy sports participants pay for software in which they don't earn anything from. Want to earn in fantasy sports, want to gamble using crypto, new format of fantasy sports being brought to life (not just selecting roster but actually playing the roster real time), new format to field soccer related fantasy rosters / team builders
PAIN POINTS
Doesn't want to come on every day to play (fantasy you can set your roster for days/weeks/months ahead of time). Not enough earning potential, can't get the players they want for their team, too much skill based gameplay required.
UX Research – Card Sorting
Validate
Experiments, surveys, prototype with usability testing, proof of concept
User Flows
SCENARIO 1
FTUE onboarding into web3 with the least amount of friction possible: walk users through creating a HIVE wallet which is needed for their assets (tokens, packs, cards, validator node license, etc)
User Journey Map
Prototype
Build
Planning/prioritization, roadmap, requirements refining, UX/UI design, development
